Our Story

Clean. Effective. Natural Beauty.

Looking for clean, natural makeup that actually improves your skin, instead of just covering up the flaws partnered with gently nourishing, high-performance Skin Care you can feel safe when applying to your skin each and every day?

How about an honest, beauty brand, who really cares?

Then you have found a home in Simple Beauty Minerals.

Do you feel overwhelmed by all the beauty choices out there? Would you love to find a company that you felt had your back (or your beautiful face) when it came to your beauty needs? Would it be a relief to find a company, or better yet, a real person who you could trust to help you choose healthy products that actually worked? You’re not alone!

“I absolutely LOVE your makeup! I have used mineral makeup for over 12 years and have tried just about every brand available. I will never try another…I am simply in love! The quality, the price, the quick shipping…” Tracy

“The way Lisa helped me find the shades that looked right on me was such a breath of fresh air especially since I have been looking for a long time for products like yours and was a little weary from the search.” Jessica M.

“I’ve used Rodann & Fields ….. two different regimens. They do not compare in quality or results.” Sharon W.

Hello. Lisa here. And I take it personally. 

I own Simple Beauty Minerals; honest, down-to-earth beauty offering clean, natural makeup that actually improves your skin, instead of just covering up the flaws; A natural, gently nourishing, high-performance Skin Care Line you can feel safe when applying to your skin each and every day AND we will surprise you with friendly and personal customer service, as you matter as our customer. 

100% Satisfaction Guarantee!

I personally guarantee you will love your new and improved skin with and without makeup after using Simple Beauty Minerals and Simple Beauty Skin! 

I have been in the beauty industry for 30+ years; as a makeup artist and product educator/trainer with companies such as Clinique, Estee Lauder, and Aveda – in the San Francisco and Los Angeles, Ca. areas.

From the moment I stepped behind that Clinique counter at the age of 17, I fell in love with the industry and its potential to help women feel confident and authentically beautiful. And when women feel true to themselves, and walk out the door with confidence, they are free to do their unique work in the world. The world needs YOU to show up. 

And when women feel true to themselves, and walk out the door with full-on confidence, they are free to do their unique work in the world. The world needs YOU to show up. 

In my 30’s, working for Aveda, I found a way to bridge my two loves, beauty and healthy living.

Without a doubt, what we put on our bodies is just as important as we put into our bodies.

What I promise is that Simple Beauty Minerals will strive to give you honest, one-on-one, personal service, and care in your makeup and skincare shopping experience, as we want a personal relationship with our customers. We partner with local female hand-crafters who create our products and formulas with love and integrity.

If this sounds promising to you, stick around.

If you are looking for high fashion cosmetics, runway trends, and celeb beauty, this is not the place.

Honest Marketing

SBM #DontTouchThatUp - 4


“I really love your stance on featuring “real” women on your site and for your marketing materials. Your ingredients, purpose and approach all dance beautifully with the virtue of honesty. I loved your products long ago when I first sent away for my sample kit, and now after learning the heart behind the brand (yours), I love Simple Beauty Minerals even more.” Candice

In fact, you may notice that the pages of SBM are not graced with flawless looking young women.

You will not see models featured on our site that are not wearing our makeup.

At some point, (we’re working on it currently) we will have beautiful women of all ages and ethnicities showing off our makeup.

Honest marketing is important to me. (Look here for more on honest marketing and our models.)

What you will find here is honest, down to earth information on healthy, simple beauty for all ages.

For more information on our shipping and business policies, look here. (How does FREE shipping on orders over $50.00, and a mere $5.50 shipping fee for orders under $50.00. Sound good?)

Oh, you wanna know a bit of the personal stuff about me? OK, here’s the scoop. I am a homeschool mama of (now one at home) two great kids (my oldest a senior at NYU). We have two funny cats & the sweetest pit bull named Violet. We also have bees, who all have the name of Fred. I love to mess around in the kitchen; my latest fun is fermenting foods. I love to dance. To Sing. Love yoga. I can sew and knit a bit. My daughter is better at sewing than me. She is 18 and on her way to FIDM next year. My 22-year-old son is studying film production at NYU and has his own photography business. My way cool husband helps in the tech & photography department. He works in minerals too – Green Landscaping Pervious Concrete

When I’m not in my studio creating, consulting with clients, packing SBM orders and sourcing amazing products for you, you’ll find me where I feel most at home,  in a sunny garden with a small shovel and a cup of hot jasmine green tea, or a cozy chair, a good book and a cat in my lap.

What else do you want to know? Just ask. I will answer.

mother and daughter

Lisa and Kasey – mother and daughter team

May I suggest something?

Stay in touch with us and enjoy our chatty, warm newsletter with quick natural, actionable beauty tips that arrive directly to your inbox each week – add your name below.

All you need, all in one place.

What do you think? Are You A Simple Beauty Minerals gal?

Does this sound like you?

  • You want to feel confident that you are using safe, eco-friendly products,
  • You want a company that markets honestly, including only sharing photos of real women, not photoshopped no-one-could-ever-look-that-perfect images.
  • You like to support individuals as opposed to large corporations.
  • You like personal one-on-one attention from real people you can count on.
  • You like the option to ‘try before you buy”  when it comes to makeup and other health and beauty items.
  • You want a company that stands behind its offerings. Everything at Simple Beauty Minerals is 100% satisfaction guaranteed. 
  • You want to support a company that gives back to the community. 10% of Simple Beauty Minerals profits are donated to various organizations of need.  Because my family has fallen in love with Pit Bulls, thanks to our girl Violet, Simple Beauty Minerals is giving to a local San Francisco Bay Area charity, Bad Rap, an organization which not only helps good dogs find good forever homes, they also work to educate the public on what a good dog actually is. KUDOs to BAD RAP. 

Simple IS Beautiful!


20% off your first order!

Join us to get the latest on sales, new releases and more …