Black Natural Mineral Mascara

Natural, safe and nontoxic Mascara - Our silky, lash-defining mascara, designed for sensitive eyes, is totally weightless yet provides all day color. infused with conditioning ...

Natural, safe and nontoxic Mascara -

Our silky, lash-defining mascara, designed for sensitive eyes, is totally weightless yet provides all day color.

  • infused with conditioning organics;
  • long wearing and gentle;
  • coats, thickens & lengthens each lash;
  • no flaking, clumping or smudging;
  • natural formula;
  • 85% organic;
  • free from artificial colors, preservatives & fragrances; 
  • ideal for sensitive eyes and skin;
  • removes easily at end of day;

"It does not smear and stays put throughout the day."  Anna

"Absolutely love the new mascara!" Patsy

"The mascara is always perfect! The best I’ve used in a long time." Shana

The smooth light-as-a-feather base boasts zero clumping due to the absence of clay in the superior lash-conditioning formula. Water-resistant, work-out proof. Not water-proof.

Bat your eyes and flutter your lashes without flaking and smudging.

Perhaps you have a challenge finding a mascara that doesn't make your eyes water or sting.

Or, you have cleaned up your diet, and now want to clean up your beauty products?

I've culled through many mascaras in order to find the ones that you with sensitive eyes and you as a health seeker, can wear.

This botanically-enriched mascara will define and lengthen your lashes; it is not a volumizing, va-va-voom mascara.

We have a compromise philosophy in SBM, so we won't offer waterproof mascaras or mascara with varnish (have you every applied mascara and smelled the varnish?)

Easy to remove with your favorite eye makeup remover.

My favorites?  Green Tea Lotion Cleanser  or 3 in One Wash Away- best eye and face makeup removers. Ever.

Hit the Ingredients Tab 👆🏻 

Water (Aqua), *Chamomile Hydrosol (Matricaria Recutita), *Zea Mays (Corn) Starch, Copernicia Cerifera (Carnauba) Wax, Mica (CI 77019), *Coffea Arabica (Coffee Powder), *Oryza Sativa (Rice) Powder, *Helianthus Annuus (Sunflower) Seed Oil,  Lecithin, Tocopherol (Vitamin E), *Origanum Vulgare Leaf Extract, Thymus Vulgaris Extract, *Cinnamomum Zeylanicum Bark Extract, *Rosmarinus Officinalis Flower Extract, *Hydrastis Canadensis Root Extract *Citrus Medica Limonum (Lemon) Peel Extract, *Vanilla Planifolia, [+/- May Contain]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 7749, CI 77492). (*Certified Organic)
  • .3 oz (same as most mascaras, just a smaller, more compact tube)
  • Vegan
  • Free From Known Gluten 
  • Free From Known Parabens
  • Free From Known Phthalates and Synthetic Fragrances 
  • Made in the U.S.    

Hit the How To Use Tab 👆🏻 

Apply one coat for a natural, eye-defining look.

Apply two or three, even four coats to add extra volume and length. Unlike traditional mascaras that clump after one coat with lashes stuck together (making application of a second coat nearly impossible!), this mascara remains light and silky and builds amazingly well. You can easily apply that second coat to get a more dramatic look without harming delicate lashes.

8 Tips For Perfect Mascara Application

Customer Reviews

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Customer Reviews
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Filter Reviews:
    SHANA W.
    United States United States
    I recommend this product

    Love Simple Beauty!

    Customer service is top notch. The samples have introduced me to colors I normally wouldn’t have even bothered with. Now those colors are some of my favorites. The mascara is perfect- no flaking, no lumps, and does not smear. Washes off very easily and doesn’t irritate my eyes. Thank you, Lisa, for providing one on one consulting, how-to videos and a great product!

    Denise S.
    United States United States
    I recommend this product

    LOVE !!!

    Best mascara ever - goes on smoothly and evenly and lasts forever - maybe next time the cap can be put on not so tight? I couldn't get it to come off so the hubs had to - but other than that it is absolutely perfect and I won't buy anyone else's make up - Lisa your line is the best !!!