A smaller, more personal, clean beauty brand.
We are a small, independently run, tight-knit company who work together much like family.
Our business philosophy and brand promise includes building a strong relationship with you, our customer. Having your products arrive on time, beautifully presented along with personal touches, is an important part of our relationship with you. In fact, instead of outsourcing fulfillment, we keep it close, in house, so we can stand by your experience as our customer.
Our long-term objective is to grow at a moderate pace, allowing us to maintain our core values:
We encourage and support physical and emotional well-being for all women.
By not photo-editing our models, and rejecting overly re-touched images, we strive to show how beautiful women truly are. We believe photo-editing has its place, (but a cosmetic company is not one of them) and that by doing so women everywhere are denigrated, setting up unreachable standards.
We choose to uplift women by spreading beauty confidence.
We support your health by avoiding known toxins in our products that can negatively impact your long-term health.
We give back to the community. There are so many who are in need. Currently, we donate monthly to organizations that help animals live better lives. For example, Bad Rap, Best Friends, and the Humane Society.
Our products are formulated using botanicals and minerals or made with a combination of safe/non-toxic synthetic ingredients combined with plants.
“Simple Beauty Minerals Makeup is better than Bare Minerals. They are lighter and don’t feel so dry on the skin. They cover well and there are many colors so you can get a good match. They are also cheaper”.M.D. Ca.
We believe in full disclosure.
We do not believe in fear mongering.
Each product page lists ALL the ingredients in each product.
It is important to take toxins into consideration when choosing beauty products.
It’s not about fear but about the chemical-load.
When you use 50 products a day composed of hundreds of ingredients – you might want to consider lessening that chemical load.
We work with mostly naturals but also understand the value of safe and effective synthetics.
“I am really liking your products. The brushes are awesome and the “cover-up” powder is really great! I will definitely order more as I need them.” M.B. CA.
We are a healthy and safe brand to use on your skin.
Safe for people and the planet, clean means that a beauty product should have considered human and environmental health, using a nontoxic element as a baseline and plant-based ingredients for active results.
Synthetics can be safe, and they can make a product really effective.
There are safe synthetics, and there are not-so-safe synthetics.
And there are safe naturals, and there are not-so-safe naturals.
We aim for a mix of the most efficacious formulations.
Of course! Simple Beauty Minerals natural foundation blends flawlessly, feels creamy, and melts into your skin to cover imperfections (we all have them) all the while providing a natural SPF sun protection.
Take it a step further and increase your natural sun protection by layering mineral blusher, bronzer, and finishing powder.
I know. You have been looking everywhere for a beauty brand that is natural and contains only a few ingredients – all of which are ok for sensitive and acne-prone skin.
You found it!
Learn more about our story