Zinc Oxide, one of the key ingredients in mineral makeup, is beneficial for your skin in a number of ways. 

It's not just a makeup ingredient. 

It's skincare. 

It's healthcare. 

So, what role does zinc oxide play in your makeup?

How is it beneficial? 

Zinc Oxide Crystal 

Zinc Oxide Powder

Zinc Oxide

As one of the key mineral makeup ingredient, zinc oxide will give your skin a positive boost.

What exactly is it?

In your makeup, it's a fluffy white powder, an inorganic mineral.

Why is it used?

It's used primarily as a colorant and a sunscreen agent.

It also brings to the table, lubricating, thickening, whitening power, coverage and adhesion (the sticky-to-your-face so it doesn't just fly away kind of adhesion).

WIFM

You may very well ask, "What's in it for me?"

• It protects your skin from the sun by sitting on top of the skin scattering and absorbing the harmful rays, both UVA & UVB. It's what's in your mineral sunscreens.
• It provides the lovely ability of staying on your skin even while swimming or sweating, as it is insoluble in water. Love that!
• It's excellent for sensitive skins; There is virtually no risk of skin irritation from zinc oxide.
• Because of its healing properties, it has been used to treat diaper rash, minor burns, and other minor skin irritations for years.
• It forms a barrier on skin to protect against irritants. This also helps to keep the skin hydrated and moisturized and imparts an anti-aging effect.

1. anti-inflammatory.
2. healing for rosacea & acne.
3. anti-microbial.
4. the broadest spectrum UVA, UVB  & UVC absorber that is approved for use as a sunscreen by the FDA.
5. completely photo stable.
6. beneficial in reducing pre-mature aging of the skin & skin cancer due to it's broad spectrum sunscreen.

Bonus: current evidence suggest both zinc oxide and titanium dioxide are reef safe.

Are you sold yet? I am!  

You can find Zinc Oxide in our Mineral Foundations

Ultra Light Mineral Foundation	Perfect Cover Foundation	Sensy Rich Mineral Foundation	Antioxidant Liquid Foundation

You may also be interested in learning more about Titanium Dioxide, the partner ingredient to Zinc Oxide in Mineral Makeup.